• Foundation Studies Programme

• Core Skill Programme

• Communication Design

Specialisation in:	• Visual Communication Design • Digital Video Production • Experimental Media Arts
Advanced Diploma in:	• Experimental Media Arts

• Industrial Design

Specialisation in:

• Textile Design • Furniture and Interiors • Product Design

THE FOUNDATION STUDIES PROGRAMME

The Foundation Studies programme is a year long, entry-level course. It exposes students to a holistic, heuristic and creative learning process that concentrates on the building of basic technical and conceptual skills in art and design. The pedagogy is multidisciplinary, research-oriented, often self-initiated, self-directed and self-assessed, exploratory and experimental, contemporary and radical, with adequate inputs in the liberal arts.

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CORE SKILLS PROGRAMME

It is mandatory for students who have completed the Foundation Studies course to do a second year of studies in the Core Skills programme. The technical and conceptual skills they had been exposed to in the Foundation Studies course are enhanced and honed in an increasingly rigorous manner. By the end of this programme, students would have acquired the necessary skills, understanding and exposure to various disciplines through explorations to decide on their future course of studies, whether in a specialized design discipline or a programme that is not discipline-specific.

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PROFESSIONAL DIPLOMA IN VISUAL COMMUNICATION DESIGN

This is a two-year, full-time programme offered by the Srishti School of Art, Design and Technology.
It is open for admission to students who fulfill any one of the following criteria:
1. Those who have completed Foundation and Core Skills program of studies at Srishti
2. Students from other art/ design/architecture/related-discipline courses with minimum two years of study successfully completed
3. Professionals from similar/ related disciplines with minimum two years of work experience, and having completed 10+2
4. Long-standing professionals from any discipline with a genuine passion for design and communication
Minimum age for any direct-entry candidate is 20 years by July 2009.
At the end of the two-year programme you may be given an option to join a one-year Lab leading to an Advanced Diploma.

Course Description:
The course will provide conceptual foundation needed for a lifetime of professional practice in design. Students will learn how to develop critical thinking skills and to apply them visually in an experiential studio environment.
The curriculum is designed to give you a depth of knowledge and expertise in the discipline of Visual Communications Design, with a breadth of understanding of all related disciplines like Internet design, Animation, Photography, Mass communication and Exhibition Design.
You will gain an understanding of the process of Visual Communication by engaging in coursework and class projects covering variety of print and design projects. Interdisciplinary studies in arts and humanities are combined with intense studies in visual form, typography, design history and theory, concept and image generation, and studio and digital methods to provide students with intellectual tools to educate and enrich themselves through their lives and careers.

Fit with Market:
Upon successful completion of the course, graduates will be suitable for entry-level jobs in:
a. A design studio or an advertising agency
b. An exhibition design or interior design firm
c. A publication house
d. An internet/IT design firm
e. An NGO
f . An Animation firm

Topics covered:
· Computer applications - graphics, imaging, web
· Illustration using different media
· Print media design - poster, newspaper, book, magazine
· Corporate design - branding, logo, packaging
· Colour aesthetics & composition
· Photography
· Typefaces & typography in general
· Exhibit and signage design
· Production process - scanning, colour printing, etc.
· History of graphic design
· Web design & management process
· Interface, navigation & interactive design
· Basic animation
· Creativity & resourcefulness using low-cost/no-cost materials & processes
· Hand lettering & calligraphy
· Critical & analytical abilities
· Interpersonal & teamwork skills, preferably facilitation
· A professional portfolio of work
· Elaborate/interpret/understand client brief and write/define a brief
· Explain design concepts and validate design outcomes in the context of marketing/client needs
· Professional execution and finish
· Ability to plan and navigate a design presentation
· Basic Design Practice (budgeting, negotiating, pricing, etc.)
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PROFESSIONAL DIPLOMA IN TEXTILE DESIGN

The Professional Diploma in Textiles Design is a two-year specialization offered at The Srishti school of Art, Design & Technology, Bangalore. The course offers a broad-based education in many aspects of fiber, fabric and pattern, emphasizing a thorough understanding of the design process, materials, structure and techniques as well as the interdependence of these elements. The students would interact with the Craft sector as well as the Textile Industry during their course of study through classroom projects as well as Internship opportunities. The faculty would support the development of students as artists and designers who will energize the field through personal vision and understanding of the larger artistic context of the discipline.

DIRECT ENTRY: Source (Minimum two years in any of these or similar Institutions)
1. Home Science with textile or fashion (Home Science, MSU)
2. Polytechnic (Sophia Polytechnic, Nirmala Niketan, SNDT)
3. Art colleges (CKP, JJ school of Art, Indian Art college, Calcutta, Shantiniketan)
4. Textile technology or engineering students
5. Industry experience (2- 3 years)

ENTRY CRITERIA: (Direct Entry)
1. English language proficiency:
- To be able to take instruction in English
- To be able to express one self
- To be able to collect information that is available in English
2. Relevant technical knowledge
- Basic level knowledge of weaves, looms, techniques, representation on graph,
- Print repeats, screen and/or block process
- Material knowledge fibers, yarn, dyes, chemicals
- How a manufacturing setup works, business, accounts
3. Design aptitude
- Basic aptitude in the areas of drawing, composition, color, analytical skills
- Art and Design history
- Knowledge of computer application (Word, Corel draw, Photoshop)

EXIT CRITERIA:
1. In depth knowledge in the areas of weaves, print, embroidery and material.
2. Ability to express one self through the medium of textiles.
3. Ability to visualize a concept or a theme or mood based on the technical understanding of the medium

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PROFESSIONAL DIPLOMA IN PRODUCT AND INTERFACE DESIGN

This 2 year specialisation imparts a thorough understanding of the self, surroundings and user insight and the ability to translate these understandings to real design solutions. This discipline's aim is to equip the young professional with the competence of the craft with all its technological and vocational aspects on a contemporary industry level and yet build in a deep sense of responsibility and sensitivity towards the surroundings and related issues.

Vision

The vision is to build a teachable and learnable transparent body of knowledge for the extended art and design community based on a collaborative learning platform, which can be referenced and made freely accessible. The facilitative mode of instruction shall be based on the instructors' personal passions and missions and not on the craft and vocational expertise, the latter can and will be provided on a course to course basis according to requirement. Course locations for this reason may or may not be always in house and a group of students may have to travel for a part or whole or a number of courses sometimes almost in a spirit of an internship. Certain inputs may even be provided online. Reason for this is to provide for the students the best that is available regardless of location.

What we Expect

Product design is not just a discipline, it is a way of life. We want the student to be convinced of this basic notion before entering this discipline.

In this discipline we expect the student to come with a basic level of maturity and learning responsibility which will keep the student on track through various undulations of a gruelling and evolving curriculum.

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PROFESSIONAL DIPLOMA IN FURNITURE AND INTERIOR DESIGN

This 2 year course aims to equip participants with a high degree of practical, technical and creative skills in the field. With emphasis on creative aspirations and a firm foundation in technology, we will train young professionals who are capable of efficiently integrating with the industry and delivering high standards of design creativity coupled with a sense of sound business practice and sensitivity to the broader view of life.
The 2-year program will include a period of internship in industry. On successful completion of this, participants may undertake a 3 month long Diploma Project.
At the end of the two-year program you may be given an option to join a one-year Lab leading to an Advanced Diploma
Retail design is also a focus area being offered in this two year program This provides a coherent suite of units of study that aims to give designers an understanding of the convergence of commercial objectives, marketing knowledge, spatial and display design, visual merchandising, fixture and lighting design ,communication design and branding strategies in the growing field of retail design In order to gain retail experiences, the program will collaborate with some of the leading retail designers and industries.

ENTRANCE CRITERIA:
For Direct Entry:
- Ability in Freehand Drawing
- Quality of 3D visualization, modeling skills (not computer but physical)
- Knowledge of Technical drawing (orthographic, isometric, axonometric)
- Language and People Skills
- Portfolio
- You may be from any of these or similar backgrounds:
Technical colleges, architecture schools, people with experience in industry with a minimum of 2 years of participation
-Minimum age for any direct-entry candidate is 20 years by July 2004.

Course Content:
- History of Design and Art, Contemporary Practice
- The Design Process
- Technical Drawing and Illustration
- Materials and Processes, Basic to Advanced Model making
- Working Knowledge- Ergonomics, Electricity, Air Conditioning, Sanitation and Construction
- Materials, Services and Standards for Interior Design
- AutoCAD and 3D Modeling Software
-Visual Merchandising
- Branding
- Fixture design
- Graphic design
- Space planning and zoning
- Furniture Design Projects in accessories, basic furniture, technically complex furniture, storage, furniture for public, corporate and domestic use.
- Interior Design projects for domestic, retail, public and institutional spaces
- Participation in international furniture/interior/workspace design competition/s?

Projected Career Paths for Diploma Holders:
- Should be employable at a Senior Design Assistant level in Furniture, Interior & Retail Design studios
- Should be employable at a Junior Designer level in manufacturing and retail industry.
- Should be self-employable as an Interior/Set, exhibition, visual merchandising and display designer, Furniture Entrepreneur or 3D visualiser /animator
- Should be sufficiently literate to do post-diploma courses in Furniture / Product Design, Interior /Retail design, Architecture or advanced 3D modeling/FX

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TWO-YEAR SPECIALISATION PROGRAMME IN DIGITAL VIDEO PRODUCTION

This Professional Diploma in Digital Video Production is a two-year integrated programme that places emphasis on practical training in the various technical and creative aspects of the filmmaking process. It exposes students to the core elements of the medium – screenplay writing, producing, directing, videography, sound recording, non-linear editing and post-production sound – and includes internship with industry and a final diploma project.
The Programme
There are four key elements to this programme:
1. Video Production – Production topics include all aspects of pre-production, production, and post-production – screenwriting/ producing/ directing/ videography/ sound recording/ editing/ duplication. Every semester will be punctuated with a video project, the last being a diploma film. All production work will be on Mini DV.
2. Film Studies - Film studies include film theory, criticism, history (including history of experimental, documentary, and narrative film and video).
3. Liberal Arts inputs - The nature of the film medium requires a broad background in liberal arts and a multidisciplinary approach to learning. This aspect will be integrated into the programme as organic extensions of the films screened. In this way, studies pertaining to history, literature, socio-cultural aspects and by and large the human condition can be undertaken with the objective of feeding back into creative film-making.
4. Elective/Internship - In the second year, each student will do an elective/internship with industry. The elective/internship could be in areas like film titling, special effects, DTS technology, costume design which are areas not offered in the course curriculum.

The Faculty

The faculty for the course will be a mixture of a few who are full-time and a network of visiting faculty - filmmaking professionals who will run specialized, hands-on courses on different aspects of filmmaking.

Outcomes

On successful completion of the course you would have explored filmmaking as an art – opening out the aesthetic, cultural, socio-political issues that are influence and in turn influence the act of image making. In addition to this you will be able to enter the professional industry with a competent knowledge of the basic facets of filmmaking.

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